Kimberly White/Getty Images for Vanity Fair
"If I wasn't doing this, I think I would just be drawing or making stuff for friends," he told interviewer Charlie Rose. "Maybe it would just be Christmas tree ornaments, I don't know."
Ive, if you're not familiar with him, is the head honcho of design at the Cupertino technology company. He frequently appears as an ethereal, disembodied voiceover on Apple's promotional videos talking about its iconic design.
Today, 49-year-old British knight continues to work for Apple. But he's gone and decorated a Christmas tree anyway.
Keep scrolling for photos of the tree...