+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Apple Completely Whiffed On The 'Phablets' Market, Which Is Turning Out To Be Huge

Jan 7, 2013, 21:59 IST

Steve Kovach, Business InsiderEarlier today, we published a Reuters story about "phablets" – those huge smartphones from Samsung and others that are so big, they are almost tablets.

Advertisement

(Get it? Phone + tablets = phablets. Some call them super smartphones, but we prefer: phablets.)

Anyway, whatever you call them, these phablets turned out to be a HUGE hit in 2012.

"I think phone size was a preconceived notion based on voice usage," one articulate consumer told Reuters.

"Smaller was better until phones got smart, became visual."

Advertisement

Now, Barclays estimates the market for phablets will grow to $135 billion in 2015.

That's bigger than Apple's current annual iPhone revenues of about $80 billion.

This has to be disheartening news for Apple shareholders.

Apple is exactly nowhere in the "phablets" market.

The closest thing it sells is an iPad Mini with LTE.

Advertisement

The light at the end of the tunnel: Brian White at Topeka Capital reports that Apple is currently working a bigger iPhone, and expets to release it in June.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article