Cook reportedly shared this information with Apple Store employees at a flagship store in Berlin during a briefing, according to 9to5Mac's Mark Gurman.
Based on Gurman's report, here's a rundown of what Cook said:
- You'll be able to check in at hotels and open your room with the watch. Starwood Hotels already announced in September that it would be working with Apple.
- You can order food at chains like Panera Bread from your wrist. Cook specifically mentioned that Panera Bread is currently working on a WatchKit app, according to Gurman.
- Salesforce is also reportedly developing an enterprise app for the watch, but the report didn't mention any more details.
- Third-party fitness apps will be compatible with the Apple Watch, which isn't too surprising given Apple's focus on health and fitness. No specific apps were mentioned, however.
- Finally, Gurman mentions that Apple has invited more than 100 app developers to Cupertino to design and test apps for the Apple Watch. This means Apple's event on March 9 could focus on apps and how they'll work on the wrist.