Anthony Scaramucci had a comprehensive plan to whip his White House team into shape before he was fired
According to a draft memo Scaramucci prepared, the former White House communications director intended to establish several new protocols to whip an otherwise frenetic communications team into shape.
Among the proposed changes, Scaramucci sought to establish five priorities for the press office:
- Make the news.
- Fill the content void, which would have included video and graphics that drive administration's narratives.
- Treat the communications job as customer service wherein the news media and President Donald Trump are "customers."
- Improve the culture on the press team, which has been roiled by a steady drumbeat of controversy since Trump took office.
- One of the priorities was labeled simply, "Jobs, jobs, jobs." Scaramucci wanted Trump administration content to be routinely linked to Trump's economic agenda.
On setting the news agenda, Scaramucci apparently wanted to help the White House get ahead of the news cycles that have so easily beset the Trump administration since day one. He also wanted to stop the communications office from being further hamstrung by contradictory narratives coming from within the administration - including from the president himself.