+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Anthony Scaramucci had a comprehensive plan to whip his White House team into shape before he was fired

Aug 3, 2017, 04:47 IST

Chip Somodevilla/Getty

Anthony Scaramucci was planning to turn the White House press office around before he was unceremoniously removed from the Trump administration this week, just 10 days after he was hired.

Advertisement

According to a draft memo Scaramucci prepared, the former White House communications director intended to establish several new protocols to whip an otherwise frenetic communications team into shape.

Among the proposed changes, Scaramucci sought to establish five priorities for the press office:

  • Make the news.
  • Fill the content void, which would have included video and graphics that drive administration's narratives.
  • Treat the communications job as customer service wherein the news media and President Donald Trump are "customers."
  • Improve the culture on the press team, which has been roiled by a steady drumbeat of controversy since Trump took office.
  • One of the priorities was labeled simply, "Jobs, jobs, jobs." Scaramucci wanted Trump administration content to be routinely linked to Trump's economic agenda.

On setting the news agenda, Scaramucci apparently wanted to help the White House get ahead of the news cycles that have so easily beset the Trump administration since day one. He also wanted to stop the communications office from being further hamstrung by contradictory narratives coming from within the administration - including from the president himself.

Read Scaramucci's full draft memo below:

NOW WATCH: Watch Trump's new communications director apologize for calling him a 'hack' back in 2015

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article