Analyst Says Tesla's Competition Is The 'Entire Auto Industry'
And yet:
This is a theme we've spotted recently in financial coverage of Tesla. Morgan Stanley analyst Adam Jonas warned investors in a note on Monday that Tesla faces a cluster of "sobering" risks, not least of which is that the entire auto industry isn't going to stand idly buy and allow Tesla to own the electric-car market.
It may, however, stand idly by for a few more years.Flickr/ Maurizio PesceEnjoy it while you can, Elon!
It tempting to see Tesla as a runaway success story, and in the narrow confines of Silicon Valley's involvement with mobility, it is. But Tesla has also benefitted from much of its competition either going out of business (in the case of electric car startups) or turning away from electric propulsion (in the case of the major automakers).This has distorted perceptions not just of where Tesla is now, but of where it's going. CEO Elon Musk is aware of this and has publicly questioned his company's elevated valuation (the current market cap is $35 billion). The bottom line is that if Tesla is successful, then the rest of the auto industry will see not just a proof-of-concept for the electric car, but also Tesla's business model.
At this point, it doesn't make a lot of sense for big global automakers to invest heavily in mass-market electric cars simply because Tesla has seen a massive run-up in its stock price over the past year. Tesla has a substantial technology lead in long-range batteries, but it will unquestionably struggle in the short term to build enough of those batteries to power 200-300,000 new vehicles. That's why the company is constructing a $5-billion battery factory in Nevada.
But there's considerable risk in what Tesla is trying to achieve. And the major automotive players are happy for Tesla to have as much of that risk to itself as it wants. Competition from the rest of the auto industry will arrive in force once Tesla proves that its market is truly worth competing for.