John Moore/Getty Images
Mostly free from the constraints of traditional news - he did happen to document the 25th anniversary of the death of Ayatollah Khomeini along the way - Moore visited Iran's most prominent cities, monuments, and squares for a look at the everyday life of average Iranians.
Though he had been pleasantly surprised by Iranian hospitality on his trip 10 years ago, he was again struck by how friendly, open, and hospitable most Iranians were to him, an American photographer documenting their country.
We've collected a selection of Moore's photos from the trip here. More of his work can be seen on Getty's Reportage website.