An outrageous brand run by a 23-year-old is taking over teen retail
Shop Jeen, an outrageous, over-the-top online teen store, is becoming a major player in the teen retail sector.
This is partially because the company truly caters to an emoji-loving, Internet-obsessed generation with a mildly offensive clothing selection, Alexis Swerdloff of New York Magazine reports.
The store has garnered attention for being incredibly Internet-friendly, Sweredloff notes.
"I'll find myself up late at night, my thumb just scrolling through Tumblr. I'm probably the oldest person on there; most of the people I follow are 14 and 15," Muqbel said.
Yogasundrume started selling goods online on eBay when she was 11.
"So I had my mom make an eBay account, because I had to be 13 to make it," she expained to The Fader.
New York Magazine notes that Shop Jeen's website sells its own brand, Netgear90, accessories, and other brands.
Shop Jeen has a massive Instagram following - over 400,000 loyal followers - where the company posts photos of its clothing and memes that resonate with teens.
MTV went so far to call her the "Queen Bee of The Internet."
"We want people to know that they're buying from people just like them. I really am like everyone else, except for the fact that I hustle. I'm a 23-year-old girl. I have the same problems as every other 23-year-old girl. Boys suck," she said to The Fader. "But we've really fostered a community of strong girls and want to empower them. So many brands are these 50-year-old suit guys trying to figure out how to sell to millennial girls. It's authentic and I think you can feel it."