An iPhone X ad predicted Apple employees walking into the glass walls at its new $5 billion headquarters
The details were reported by San Francisco Chronicle's Wendy Lee and the story was broken by Bloomberg's Mark Bergen; you can read the 911 transcripts here.
But someone in Apple's marketing department may have been trying to subtly get the word out sooner - in a big, splashy ad for Apple's iPhone X that millions of people have seen.
Check out this ad that first aired back in September. Someone walks into Apple's "most durable glass ever" about 13 seconds in: