LUMA Partners
One of LUMA's fantastically detailed diagrams of "what the heck is going on in digital."
Investment banker Terrence Kawaja, founder and CEO of LUMA Partners, the company famed for its
LUMAscapes, has a new, epic presentation on the state of digital media.
It takes a specific focus on digital media and marketing. The central themes are around "open" platforms versus "closed" ones.
The top 5 trends LUMA picks out for 2015 and beyond are: Programmatic, mobile, omnichannel/personalization, identity, and convergent TV.