T-Mobile
T-Mobile US CEO John Legere speaks at a rehearsal for the 2017 T-Mobile Winners Circle event. CMO Andrew Sherrard and general counsel David Miller look on.
John Legere is not the kind of CEO you could pass by on the street and not notice. Even if you never saw the guy in your life, you wouldn't be able to miss the glowing magenta clothes, emblazoned with "T-MOBILE CEO."
We wanted to see what an average week in his life was like, and so we had him send us photos of his recent trip to Las Vegas for the "Winners Circle" event honoring top employees, as well as take a peek at his office in Bellevue, Washington and his home life.
Since taking the helm of T-Mobile US in 2012, Legere (pronounced "ledger") took the struggling American property of Deutsche Telekom and turned it into the country's third-largest and fastest-growing carrier. Its 2016 Q4 earnings report in February again beat analysts' expectations, reporting 2.1 million net customer additions and net income 31% higher than the same quarter the previous year.
From the beginning, Legere's strategy was to radically overhaul both T-Mobile's product and its culture, and part of this approach involved transforming himself into the embodiment of the brand. He managed to pull off making a wireless carrier a beloved company, as can be attested by his nearly four million Twitter followers that he regularly interacts with.
We'll take a look at Legere's photos with some additional insights from him. Together they give you an idea of what it's like to be a CEO who lives his company 24/7.