Jeni's Splendid Ice Cream
Jeni's Splendid Ice Cream is threatening to end its business with FedEx.
- Jeni's Splendid Ice Cream is threatening to stop doing business with FedEx if the company doesn't cut ties with the NRA.
- "Our customers are demanding action from us," CEO Jeni Britton Bauer said on Monday.
- FedEx said on Monday that while it disagrees with the NRA's policies, it will continue to offer members discounts.
An ice-cream brand with a cult following is threatening to cut ties with FedEx after the shipping company refused to cut ties with the NRA.
Jeni Britton Bauer, CEO of Jeni's Splendid Ice Cream, announced on Monday that the ice-cream company was considering cutting ties with FedEx following calls for boycott from gun-control activists.
"Our customers are demanding action from us," Bauer said in an Instagram post. "Drop your support of the NRA or we will be looking at other options. That's almost 100,000 shipments - and more projected this year."
Jeni's Splendid Ice Cream is known for its quality ingredients and quirky flavors, such as Sweet Potato with Torched Marshmallows and Goat Cheese with Red Cherries.
With the boycott, the Columbus, Ohio-based company is joining a number of other people threatening to stop using FedEx.
Last week, in the wake of the shooting at a Florida high school that left 17 people dead, people on social media began to pressure companies that offer special deals to NRA members to cut ties with the gun-rights organization.
More than a dozen companies, including Hertz, United, and Delta, have cut ties with the NRA in recent days. However, FedEx has said it plans to continue to offer NRA members discounts.
On Monday, FedEx said in a statement that it did not agree with the NRA's gun-policy positions - but that it would continue to offer members of the gun-rights group discounts.
"FedEx opposes assault rifles being in the hands of civilians," the company said in a statement to Business Insider.
As FedEx has stayed loyal to the NRA, the boycott pressure has only increased.
"So how else should we pressure @FedEx to end their relationship with the NRA?" David Hogg, a student at Marjory Stoneman Douglas High School who has since emerged as a leading voice on gun control, tweeted on Monday.
Celebrities and well-known personalities including Joe Scarborough, Mika Brzezinski, Rosie O'Donnell, Billy Eichner, and Zach Braff tweeted over the weekend in support of the effort to boycott FedEx. The company's social-media accounts have been flooded with boycott threats.
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.@FedEx-You chose the NRA over the American people. I'll never do business with FedEx ever again. Neither will any campaign or non profit I'm affiliated with. Or friends or family. Or the millions in #TheResistance. We will never give up on this. Never. #BoycottFedEx #BoycottNRA
- Scott Dworkin (@funder) February 27, 2018FedEx is sticking with the NRA. Fine. We'll use UPS, USPS, carrier pigeons, Pony Express, whatever. Would rather walk packages to their destination than support this company. #BoycottFedEx https://t.co/mB0sjFwFbr
- Adam Best (@adamcbest) February 27, 2018.@fedex has chosen to continue its business relationship with the NRA, despite its board member pushing conspiracies against children who survived Parkland. I've directed our representatives to stop using them, and encourage you to do the same. #BoycottFedEx
- snddoɥ ʞɹɐɯ (@markhoppus) February 27, 2018