Twitter/ @eelcoroos
But his biggest passion was always photography, and after he saw his Instagram followers grow past 100,000, he quit his IBM job.
Now Roos is one of the most popular Instagram photographers, with over 433,000 followers. Some of the world's biggest brands, including Samsung and Sony, reach out to him to collaborate.
Roos tells Business Insider his Instagram fame is "a dream come true."
Here's his story, and some of his most beautiful work.