Whether it's to show off the fancy heart-shaped milk swirl sitting on top of their latte, or to point out the mistake the barista made in spelling their name, people enjoy using coffee as the subject of their Instagrams.
Tokyo-based illustrator Adrian Hogan doesn't just Instagram coffee cups though, he makes them into art and then posts videos of them to his account.
According to CNN, Hogan - an Australia native - came to Japan five years ago to teach English. He then went back to Australia to study fine art and returned to Japan in 2013.
After being invited to paint on coffee cups at his friend Mariya Suzuki's solo exhibition "Coffee People," Hogan continued to sketch on cups, drawing scenes from Tokyo's busy streets.
Hogan posts these coffee cups sketches to his Instagram account in an intriguing way. He films his hand holding and rotating the cup, with the scene he just sketched as a background. The result is an impressive visual that shows just how closely Hogan's sketches mimic the reality of Tokyo street life.
The illustrator draws everything from parks to busy street corners.
Here are some of Hogan's most recent videos.