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America's cereal-eating habits haven't changed much since 1996
America's cereal-eating habits haven't changed much since 1996
Jonathan MarinoFeb 18, 2015, 23:22 IST
The Consumer Analyst Group of New York is in Boca Raton talking shop with the biggest food companies in the US.
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Analysts heard from General Mills, which broke down cereal eating habits by age. From 1996 to today, little seems to have changed.
The gluten-free trend is catching on - particularly with millennials. And, healthier foods are being sought out by consumers - forcing General Mills and others to tailor their legacy brands, like Cheerios, to new demands.
Granola has seen some pretty healthy growth in recent years.