At the trendy James Hotel in SoHo, New York, on Tuesday evening, pooches and their two-legged companions entered a room near the roof deck bar to snag couture costumes for the impending Halloween.
Lined up on tables were deflated caterpillars, bumble bees, and bats. Shiny sharks were next to hamburgers, banana splits, and cowboys.
And while the costumes seem silly, the industry isn't. Last year, 22 million Americans bought costumes for their pets, spending an estimated $330 million.
We couldn't quite gauge the enthusiasm of the dogs at this fashion show by PetSmart, but their owners seemed unabashedly stoked.
But as cute as our furry friends may be, their wide eyes and wagging tails can't save them from the scrutiny of the catwalk.
So, without further adieu:
This golden retriever opted for the banana split costume. While we like the theme of 'retro dessert,' we think she should have picked something that didn't wash her coat out so much.
Business Insider/Alyson Penn
Business Insider/Alyson Penn
Business Insider/Alyson Penn
Business Insider/Alyson Penn
Business Insider/Alyson Penn
Business Insider/Alyson Penn
Business Insider/Alyson Penn
Business Insider/Alyson Penn
Business Insider/Alyson Penn