Americans think corporations are getting it wrong

That's the conclusion of a huge survey of Americans conducted by Just Capital, a nonprofit set up by legendary hedge fund manager Paul Tudor Jones.

The survey, conducted between January and September and published Wednesday, collates responses from more than 40,000 people in an effort to identify measure corporate justness.

Respondents were told to focus on large listed corporations, and to think of 'just' as corporations 'doing the right thing', whatever they thought that might represent.

New ground

The results: Americans of all ages, incomes and political leanings believe corporate America is headed in the wrong direction. They also want to buy from, invest in and work for companies they consider to be just, and consider employment issues to be the primary determinant of whether a company is just.

Kimberly Gladman, who works on the research team at Just Capital, told Business Insider: "From a research perspective, I feel like we've broken new ground. The American public is very interested in these issues, it is enthusiastic, and it wants to talk about it."

Just Capital is going to now use the results as a foundation for further work, and plans to collaborate with corporate leaders, academics, researchers and the public to measure corporate performance against the key determinants of justness. It plans to rank the country's largest firms on their performance by 2016.

Here are the key results: