On AE's site, the "skinny skinny" line turns out to be ... two cans of paint.
An AE spokesperson promised a more interesting explanation in the future, according to Mashable: "All I can say is we will revealing more in the near future. I know that's not a satisfying answer but we have a plan to excite and delight our customers that I don't want to ruin."
Here's the video:
And here's the "product":