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It is a good time for a company makeover. In the past year the airline has made headlines for having seats dislodge in flight (the company blamed it on soda) and monetary issues that led to massive layoffs. Now with a new shipment of planes coming in and expectancy to arise from bankruptcy, a new look is a fine idea.
The question, though, is if this
The last eagle was iconic; this one appears as if it has a disembodied head.
Matthias Mencke, a creative director at Siegel+Gale, emailed BI that "the new
American hired Future Brands to create the new logo.
But, as Mencke pointed out that that leads to criticisms from labor groups for doing a complete branding overhaul while it was in debt and implementing extreme employee cutbacks.
"I find it quite insensitive and would argue that it appears to be an effort to distract from the airline's larger problems."
Jon Hamm stars in AA's new ad, made by McCann Worldgroup, touting the rebrand. Tell us what you think in the comments.