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A blue banner hung outside the store, advertising the new Prime member deals. As I got closer to the entrance, I spotted the first deal: three bottles of Honest Tea lemonade for the price of one.
Outside the doors, I saw an information board announcing the week's promotions, which included discounts on organic cherries, organic yellow peaches, and Mochi ice cream.
Stepping inside, I was greeted by more Prime signage. Two people wearing Prime-branded aprons approached customers and asked whether they would consider signing up for Amazon Prime, if they weren't already members.
The store made it easy to find the items advertised in the weekly deals. The peaches and cherries were located steps from the entrance and surrounded by Prime's bright blue signs.
In addition to weekly deals, the Prime member discounts include 10% off sale items, like these bags of avocados. The bags cost $2.99, meaning Prime members save about $0.30 per bag.
Dozens of these signs posted in every aisle remind shoppers to look for the yellow sale tags.
In the freezer section, the signs adorned every other door.
The sale tags were easy to find.
As I walked through the store, I noticed that all of the Prime member deals were featured prominently on the outer ring of the store or on the aisle end caps, where they would have the most visibility to shoppers.
This made the deals particularly easy to find.
The seafood section advertised Prime member deals at the counter ...
... on the freezer doors ...
... and walls.
Nearby, I saw one of the best deals of the week: a 25% discount for bulk items.
On the other side of the store, a large Prime sign helped me locate a discount of $5 off per pound of baby-back pork ribs.
The deal was featured at the meat counter, as well.
In addition to the yellow and blue Prime signs, the store also featured orange "everyday savings" signs.
At checkout, I saw new Prime signs on every register and noticed that employees wore blue Prime-branded aprons.
When I opened the Whole Foods app to provide my Prime membership barcode to the cashier, the app asked for my Amazon password. I failed several attempts to log in because I forgot my password. The cashier applied the discount for me anyway. Overall, I saved a total of $0.30 on a $22.09 order.
