Amazon wants sellers to incentivise like never before. Here’s what it is doing for a cracking festive season

Amazon India wants to make the most of the upcoming festive season and is organising grooming sessions for its sellers in this regard.

Amazon India is organising boot camps for sellers so that they are prepared for the huge rush. The main season starts with Durga Puja and ends with Bhai Dhuj with Karva Chauth and Diwali in between.

During the last festive season, Amazon India witnessed a three-to-five-fold increase in sales.

"We want to invite top-performing sellers to this event so that they can connect with us. This is also an opportunity for us to discuss how excited we are about the upcoming festive season so that they are better prepared for it," Gopal Pillai, director of seller services at Amazon India, told ET.

Amazon is also looking forward to customers using their new service-Prime.

"Adding these products in your FBA (Fulfillment by Amazon) catalogue will help you grow your sales with the right set of in-demand products. In addition to more sales, you also get an assured sum of Rs 150 for every new ASIN (Amazon Standard Identification Number) listed and Rs 50 for bringing the existing listing in-stock," the Amazon seller reward team said in an email.

Apart from Amazon, other ecommerce companies are also going to go aggressive during the festive season with faster deliveries and more products on the portfolio.