Amazon.com
The FurReal Munchin' Rex.
- Amazon has already announced its top 25 toys for the holiday season as part of a larger, 100-toy list.
- It features some commonalities with other lists that have already been released, like L.O.L. Surprise! dolls.
- Amazon is expected to make a big push into toys this holiday season to fill the void left by the liquidation of Toys R Us.
The holidays are fast approaching, and retailers are getting ready for the onslaught.
Amazon has already released its list of the top 25 toys ahead of the busy season. The list has arrived much earlier than it did last year, when it came in the middle of October.
The list was curated by in-house experts, influencers, and kids and parents who were consulted by Amazon.
Beyond an early release of the toys list, Amazon is expected to make an even bigger splash this year than in the past. Amazon will be creating a paper copy of its toy list to be mailed to customers and distributed in Whole Foods stores and other physical Amazon outlets.
Competition for the customers left behind after Toys R Us' liquidation is already heating up. Walmart released its own top toy list for the holidays in August.
Walmart will be expanding its selection by 40% online, and 30% of the toys it's stocking in stores will be brand-new. The store will also be expanding its toy selection in stores, with more toys and more aisles to stock them.
See Amazon's predictions for the hottest toys of this holiday season: