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Jeff Bezos unveils new Kindle reading devices at a press conference on September 6, 2012 in Santa Monica, California. Amazon unveiled the Kindle Paperwhite and the Kindle Fire HD in 7 and 8.9-inch sizes.David McNew/Getty ImagesAmazon UK saw Black Friday sales grow 35% to 7.4 million items, according to the company and research firm Baird.
ITV consumer editor Chris Choi, quoting an Amazon press release, tweeted that Amazon.co.uk, the UK arm of the company, had seen 7.4 million items ordered on Black Friday, which occurred on the 27th of November. This would make the day the busiest in Amazon UK's history, according to Choi.
