All products from Amazon will now have standardised packaging

To standardise the packaging process for purchases all across the country, Amazon India is helping vendors source their packaging supplies from its online platform.

As of now, only the orders that are fulfilled by Amazon are sent from the company's warehouse with Amazon-branded packaging. For rest of the orders, vendors use their own packaging.

Under this new initiative, vendors would be buying Amazon-branded packaging materials such as corrugated boxes, thermocol balls and air filled packets on the portal and use them to deliver the products in standard packaging.

"We have been piloting this for a while now and realised that it ensures consistency, enhances shopping experience and facilitates easy delivery and exchange," Gopal Pillai, director of seller services, Amazon India told ET. "A quality experience results in repeat business for sellers, enabling them to grow their businesses sustainably," he added.

The reason behind this move could also be the high return rate for spoiled merchandise because of poor packaging. Not only this, when 20,000 sellers would buy packaging material online, Amazon is sure to see a surge in its revenues.

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