Amazon Prime has totally taken over upper income households
Apr 14, 2016, 01:19 IST
Amazon Prime is a vital part of the company's e-commerce business: customers who belong to the $99-per-year loyalty program spend more than twice as much as people who don't, according to several recent surveys.
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It's also growing like wildfire. New data from Piper Jaffray shows that half of all households in the United States are Prime members, up from about 35% two years ago. The penetration is highest, and growing fastest, among upper-income households with more than $112,000 a year in annual income - more than 70% of households in that demographic have a subscription, up from less than half two years ago.