Amazon plans to stop selling Apple and Google video streaming devices

Amazon plans to stop selling Apple and Google video streaming devices on its site, Bloomberg reports.

Amazon sent an email to its marketplace sellers declaring that on October 29, new listings for Apple or Google video streaming products, like Chromecast or the new Apple TV, will not be allowed, because they don't work with Amazon's own video streaming service, Prime Video.

The move ratchets up the growing competition between Amazon and Google and Apple.

Other popular video streaming hardware that does support Prime Video, like Roku and the Playstation, will still be sold on Amazon.

"Over the last three years, Prime Video has become an important part of Prime," Amazon said in the email, according to Bloomberg. "It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."

Amazon has made a huge investment in TV streaming, including releasing original shows and signing exclusive licensing agreements with networks like CBS.

By overtly removing the listings of two of its top TV streaming hardware competitors, Amazon highlights its own recently revamped devices - the $99 Fire TV and the $30 Fire Stick.

Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.