Amazon Looks To Grab A Piece Of The Payments Pie
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Amazon Launches 'Login And Pay With Amazon' Payments Technology (Amazon)
E-commerce giant Amazon is looking to enter the burgeoning payments industry with its new technology that they're calling "Login And Pay With Amazon."
The idea is to make purchases at partnering retailers, whether they be on desktop or mobile, as seamless as possible for the consumer.
Amazon will offer a platform for retail websites where, rather than having a consumer register an individual account, shoppers will now be able to register to that site with their existing Amazon credentials.
It's going to make mobile transactions incredibly seamless, allowing shoppers to make purchases across various mobile commerce sites with one login.
Amazon is also clearly looking to catch up with its main competitor eBay, but this time in the payments space. eBay-owned PayPal recently made an acquisition of payments platform Braintree for its one-touch transaction software. Read >
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