Amazon launches a new $69 Fire TV

Amazon just introduced a new, far smaller version of its Fire TV streaming box, retailing for $69. The device was introduced at an event held at its Seattle headquarters.

The new Fire TV will support 4K and HDR, the new dominant standards in ultra-high definition video.

Plus, Amazon is highlighting how you can use an Amazon Echo smart speaker to control the Fire TV - ask the Alexa smart assistant to play "The Grand Tour," and it'll start rolling on your Fire TV.

To push that use of the Fire TV, Amazon is introducing new bundles. For $79, you can get the new Fire TV with the Echo Dot smart speaker. Normally, the Echo Dot alone retails for $49.

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