Amazon just announced a new Fire TV to compete with the new 4K Apple TV - here's how they compare

Amazon on Tuesday announced a new Fire TV set-top streaming device with support for the high-quality 4K and HDR formats.

It competes directly with the new Apple TV, also announced this month, which also supports 4K and HDR for the first time.

The key differentiator here is price: The new Amazon Fire TV with 4K costs $69, while the new Apple TV 4K costs $179 for 32GB of storage, and $199 for 64GB of storage.

That said, there are some notable technical differences between these streaming devices that will help you decide which one is best for you - we'll even help you keep score. Take a look: