+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Amazon is reportedly killing its wine business after legal difficulties following its Whole Foods acquisition

Oct 24, 2017, 19:19 IST

AP/Bebeto Matthews

Advertisement
  • Amazon is killing Amazon Wine at the end of the year.
  • The decision is apparently rooted in legal issues.
  • Amazon will still sell wine, thanks to its acquisition of Whole Foods and the growth of Amazon Fresh and Prime Now.

Amazon is killing its online wine business after roughly five years.

Amazon

The e-commerce giant alerted Amazon Wine retailers on Monday that its online wine store will shutter at the end of 2017, TechCrunch reported. Amazon Wine allowed third-party wine makers and sellers to sell their products online through Amazon.

Despite the death of Amazon Wine, Amazon isn't completely exiting the booze business.

Advertisement

According to TechCrunch and Recode, the company was forced to kill Amazon Wine after its acquisition of Whole Foods - and Whole Foods' wine business.

Under existing laws, it's difficult for Amazon to both sell its own wine and sell and advertise wine from third parties. Amazon will continue to sell wine at Whole Foods, as well as through delivery services such as Amazon Fresh and Prime Now.

NOW WATCH: Target now sells $5 wines - here's how it compares to Trader Joe's cheap wines

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article