Amazon is all set for the first sale of the year. Here’s what you can look for

It is time Amazon’s first sale of the year and this new year, the e-commerce giant promises a host of deals including cashbacks and discounts in a wide range of categories.

The sale is to be held between January 20 and 22, and is called the 'Great Indian Sale'. The sale will provide offers on consumer electronics, fashion, home & kitchen as well as daily essentials. Some of the discounts that consumers can avail of include a minimum 50% off on brands like American Tourister and Puma and up to 50% off on Vero Moda and Hidesign, as listed on its website. Books, movies and music will also be available on purchase at discounts as steep as 80%. In addition to reduction on prices, the e-commerce player will also have attractive cashback offers for the three-day sale with its tie-up with SBI. On purchases beyond Rs 4,999, users can avail 15% and 10% cashback on app and website purchases, respectively.

So as to increase cashless transactions, this will also be the first time Amazon India will aggressively push its Amazon Pay Balance feature that it launched in December.

According to Amazon, the feature helps customers store balances for essential items and solves the pain point of tendering exact amount of cash at the time of delivery during Cash-on-delivery option. Amazon does not have a wallet-based payment service and this feature is expected to help customers when cash is still in shortage. The option is, however, limited to Amazon-based transactions.

The Great Indian Sale will also provide special privileges for Prime members who can enjoy free one to two-day deliveries. Furthermore, Prime members will also get access to top deals 30 minutes before non-Prime members as well.

Amazon has also partnered with Musafir.com to send 10 lucky app-using couples to an all-expense paid trip to Europe. 10 lucky users will also stand a chance to win one Renault Kwid car each during the sale season.

Amazon's Great Indian Sale comes weeks after Flipkart's Myntra wrapped up its 'End of Reason' Sale on January 5.