You will be able to touch, feel smartphones that are exclusively available on Amazon

Amazon India wants to give its online shoppers, who are hesitant about buying few products online, a touch-and-feel experience and has tied up with Vodafone India stores for the same.

Amazon India will provide a touch-and-feel experience of several smartphones such as One-Plus 3.

This service-‘Udaan’- has been launched as a pilot project in Bengaluru and across 40 stores.

Vodafone stores will keep mobile phones on display that are listed on Amazon and let customers experience them.

Customers can order the product online from the store, and also come back to it for any post-purchase help.

Smartphones, which are part of the consumer electronics category, form the largest share of gross merchandise value for online retailers in India.

"With an aim to acquire incremental set of customers who are not yet shopping online, we are focusing on providing them with opportunities to experience the benefits of shopping on Amazon.in and build trust in the brand," Arun Srinivasan, category leader of consumer electronics at Amazon India, told ET.

Meanwhile, last year, Flipkart had already 20 experience stores across technology parks in India.