Amazon has its sights set on a 'trillion-dollar market' - and is using unconventional tactics to win it

Amazon has its sights set on India, the next "trillion-dollar market," according to Fortune.

Diego Piacentini, the Amazon executive in charge of the company's operations in Asia and Europe, told Fortune that "the size of opportunity [in India] is so large it will be measured in trillions, not billions."

Amazon CEO Jeff Bezos is, according to Piacentini, willing to invest billions in the company's Indian operations to win the market, which is currently being lead by Flipkart, a local startup worth $15 billion (£10 billion).

"[Bezos'] solicitations are never, 'When will we make money?'" said Piacentini. "It's always, 'Are we investing enough?'"

According to Fortune, Amazon has adopted a unique approach in India. As very few people have a debit or credit card, the company lets users pay in cash on collection, for example.

Amazon said the strategy has boosted sales in India by 250% year-over-year, but the company still has a way to go.

Read the full Fortune article.

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