Amazon has already launched its Black Friday store
- Amazon has launched a "Countdown to Black Friday" store ahead of the holiday season.
- It will post limited-time discounts every day leading up to the holidays.
- Some discounts are for Amazon's own devices, like the Echo, Kindle, and Fire TV, though vacuums, books, and home theater equipment are also discounted.
Amazon is jumping the gun on Black Friday. Deals are sprouting up as the online retailer gears up for the biggest shopping day of the year, the day after Thanksgiving.
Amazon now has a dedicated "Countdown to Black Friday" landing page where it's posting both "deals of the day" - similar to the "lightning deals" that run the rest of the year - and other discounts.
The daily discounts are relatively narrow to start off. November 1 saw price cuts on a range of kid's toys, like Tickle Me Elmo, as well as a Dyson vacuum and a TV. The next day, dress shoes, home theater systems, and Hoover vacuums were on sale.
The mystery, it seems, encourages customers to come back daily to check the new deals.
Sticker discounts include $15 off a refurbished Echo Dot and $20 off an Amazon Fire TV Stick and Echo Dot bundle, which normally provides a $10 discount when put together.
Oprah also released her annual "Favorite Things" gift guide on Amazon on Thursday. It included many Amazon-branded products, including a private-label cashmere sweater.