The sale, which will end on August 12, will have a slew of deals in various popular categories.
Amazon India claimed the online marketplace will offer "blockbuster deals at never-seen-before prices."
Also, prime members would have early access to top deals and customers paying via Amazon Pay will be getting 15% cashback. SBI credit and debit card holders will get additional cashback of 15% on app and 10% on the website during the sale.
As part of the Great Indian Sale, Amazon India will be offering discounts on brands including Apple, OnePlus, Samsung, UCB, Puma, Adidas, Wrangler, Titan, Marks & Spencer, American Tourister, Vero Moda, BPL, Micromax, TCL, Lenovo, HP, IFB, Bosch,D'Décor, McAfee, and Kaspersky among others.