Amazon Couldn't Even Shoot Its Drone Promo Video In The U.S. Because It's Illegal
Amazon calls the drone delivery service Prime Air. A small plastic box containing your items are loaded underneath a drone, which Amazon calls an octocopter, and automatically flown to your house.
Bezos showed a promo of Prime Air (below), which depicted a drone delivering a package to a residential house.
Now, The Washington Post reports Amazon and the Federal Aviation Administration confirmed that the company had to pick an international location for the video after FAA restrictions prevented them from shooting in the United States.
"The fact that Amazon had to leave the country to make the video underscores how slowly U.S. officials have embraced the policy challenge," reports The Post. "It also offers a concrete example of what the country stands to lose, as the market for civil drone use picks up globally."