Apple
This year, Apple says iOS 10 is the "biggest release ever" thanks to a slew of new user-facing features.
Respected Apple writer John Gruber says the improvements are all "very practical" and the theme of this year's updates is "common sense prevails."
So iOS 10 is the "common sense" release - which sort of implies that Apple should've made these changes a long time ago.
Regardless, they're heading to your iPhone later this year. Here are some of the niftiest new changes to iOS: