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Under CEO Adam Neumann, the We Company has invested in a bizarre range of projects, from turmeric coffee creamer to wave pools. The company itself rebranded - from WeWork to We Company - in January so it could more easily organize and promote its offerings beyond shared office space.
These are the businesses under The We Company umbrella:
WeWork: "To create a world where people work to make a life, not just a living."
WeWork provides co-working desk space in commercial buildings in more than 120 cities in nearly 40 countries. Available to businesses and individual workers, WeWork spaces are used by major companies around the world (including Business Insider in San Francisco). WeWork is reportedly planning to soon buy its own buildings instead of subleasing space from other people's buildings.
WeLive: "To build a world where no one feels alone."
WeLive runs group-living spaces, also dubbed "hacker houses" or "communes," that are home to more than a dozen millennial residents that share communal bathrooms and kitchens for cheap rent.
Since 2016, WeLive has run two group-living spaces in New York City (on Wall Street) and Arlington, Virginia's Crystal City — the neighborhood home to Amazon's new HQ2 headquarters.
They're similar to the incubators on HBO's "Silicon Valley" or the place that Mark Zuckerberg housed the earliest Facebook employees in the company's early days. They're tailor-made for students and startup founders who want to live among the high-rent cities of New York and Silicon Valley, but need somewhere they can afford.
The dorm room-like residences also offer perks and activities like morning yoga and happy hours that put that "community feel" into the WeLive spaces. Residents have the option to rent rooms for anywhere from a few nights to a few months at a time.
WeGrow: "To unleash every human’s superpowers."
WeGrow is in charge of running elementary-level "micro-schools" that have a focus on entrepreneurship, and operate out of WeWork spaces. Since announcing its plans for WeGrow schools in 2017, only one school is in operation, located in WeWork's Chelsea neighborhood.
The WeGrow school is designed to be incredibly different than a traditional elementary school. At the New York location, the school curriculum includes an indoor classroom with a tree house and vertical farm; one day a week spent at a farm upstate to harvest crops; and mentorship programming and master classes from WeWork adults.
The admission process into WeGrow schools is similar to that of a private school, complete with an application and parent interview. School-year admission ranges from $22,000 for two-year-olds, to $42,000 for children ages five to 11.
WeGrow is currently a for-profit enterprise. At the time of the school's launch, a We Company representative told Fast Company that WeGrow could transition to become a non-profit "at some point in the future."
Rise by We: "To help people reach their greatest potential."
Rise by We is advertised as the We Company's "complete wellness experience" that goes beyond the simple offerings of a gym. The center, located at 85 Broad Street in New York, offers classes ranging from yoga and meditation to boxing and interval training. There's also a general workout area called "Turf" with typical gym equipment.
To add to the emphasis on "wellness," Rise by We also runs a "superspa" designed as a communal experience for members to lounge in a sauna, steam room, or mineral pool. Membership to Rise by We can cost anywhere from $35 a-la-carte classes to $199 a month for unlimited group classes and spa access, to $1200 a month for 12 one-on-one workout classes and spa access.
Over the years, the We Company has explored other ideas for expansion that have yet to take shape, from banking services to private yacht charters.
When the We Company announced its rebranding in January, the idea behind the new name was to allow the company "to encompass all aspects of people's lives, in both physical and digital worlds," Fast Company reported. The company revealed that a business plan back from 2009 teased expansions into brands like WeBank, which would provide financial and lending services, and WeSail, which would offer yachts for charter in the Caribbean.
It's unclear which of these ideas the We Company is still pursuing, but the upcoming S-1 filing expected this week should give a pretty good idea about how the company plans to expand after going public. A spokesperson for The We Company declined to comment about the expansions reportedly mentioned in its 2009 business plan.
