AirAsia India To Start Operation On Delhi-Mumbai Route

Changing its strategy of connecting smaller cities, AirAsia India will now start flights from big cities.

AirAsia India, which started with connecting cities like Kochi, Goa, Chandigarh and Jaipur from its hub in Bangalore, is now going to to start flights big key cities like Delhi and Mumbai. The airline had earlier said that it wouldn't operate flights from these cities due to high airport charge.

"We had earlier decided to operate between smaller cities and develop markets but the competition is following us everywhere. Now, we have decided to take on competition in their big markets like Delhi and Mumbai by announcing our flights soon," AirAsia India Chief Executive Mittu Chandilya said.

AirAsia India has been facing tough competition from other domestic airlines. According to analysts, AirAsia's new strategy will help it expand faster.

"The shift in strategy to bigger cities is a perfect move and will help the airline in more ways than one. It will fetch market share for the airline, help it break even much faster and, above all, will provide much better visibility to the airline," said Girish Jakhotiya, chief consultant at Jakhotiya & Associates, a strategy consultancy firm.