After Windows 8 Debacle, Would Windows 10 Help Microsoft Win Hearts

Microsoft has a big event tonight, where it will be showing off the Windows 10. Today is a big day for Microsoft as it seeks to rectify the mistakes that it has made with Windows 8. Some of the major things that we are expecting from tonight’s event are some interesting details about Contana and deeper integration with Xbox. In fact, we had already asked you about your Windows 10 wishlist a couple of days back.

While we look forward to the same, one can’t help but wonder if Microsoft at this stage of its life cycle manage to get over Windows 8 and get the traction going for Windows 10.

Answering this question, Richard Edward, Principal Analyst, Enterprise Mobility & Productivity at Ovum, said, “Microsoft is no stranger to “debacles” where Windows is concerned (remember Windows Vista), but the effort, resources, and time required to extricate the company from each predicament increases with every occurrence. Indeed, on the last occasion Microsoft had to find itself a new CEO to steer the company away from the proverbial rocks. Yes, Microsoft can recover from the flop that was Windows 8, but it needs to plot a new course for its operating systems strategy to do so.”

He further adds, “Ovum believes that getting Windows 7 users to upgrade to Windows 10 is not going to be easy, as there are two distinct yet interconnected markets to engage – the consumer and the business user – and each presents Microsoft with a different set of challenges and opportunities vis-à-vis Windows 7, 8, and 10. Ovum’s research data indicates that businesses and institutions will continue to deploy Windows 7 for the time being, even though “mainstream support” came to an end last week. “Extended support” for Windows 7 runs through to January 2020, so there’s no compelling reason for organizations to make the upgrade unless Microsoft presents one on Wednesday.”

We will be closely following tonight event and reporting all the action as it unfolds. If you too want to see the webcast, then you can watch it here.