India's
ixigo helps Indian travellers plan their trips, find the best train and bus services, book cheapest flights, cabs, hotels and more. Following the investment, Micromax will strengthen its foray into application services. It will also give ixigo a reach of over 30 million incremental users over the next year.
Micromax had last month announced that it would be making
For this objective, Micromax has also set up an M&A team which has been actively sourcing and working with startups across major technology markets such as
Meanwhile, Aloke Bajpai, CEO & co-founder, ixigo said, "Eighty per cent of our travel & transportation queries and 50% of our transactions currently originate on mobile devices. This partnership with Micromax will strengthen our market leadership in mobile travel services for middle class users. We expect to quadruple our mobile user-base in the next 12 months."
ixigo aims to provide relevant travel services to the next 300 million smartphone users, and has recently entered the budget hotels, packages & cabs segments. It plans to use this investment for expanding its product & technology team and to add 25,000 small and mid-sized travel service providers to its marketplace offering, making ixigo the most comprehensive platform for comparing and buying travel services on mobile.
(Image: Indiatimes)