After HCL's Manchester United deal, Wipro shakes hand with Chelsea as official digital partner

In what is great news for India, leading IT major Wipro will be playing for reigning English Premier League champions Chelsea as its official digital partner.

Wipro is the second Indian IT firm to provide digital support to an English football club today. HCL Technologies won a three-year contract to handle tech operations at football club Manchester United, a deal that will see the Indian IT company create an innovation lab at Old Trafford.

Wipro will help Chelsea develop strategy, design and technology through its platform.

The partnership will help Chelsea re-imagine the digital and technology experience, Wipro said in a press release.

"Chelsea is renowned for its commitment to excellence and developing passionate fans across the world. Their confidence in Wipro Digital is a testament to our value proposition for global sports and gaming entities. Our unique 'Customer Journey Engineering' methodology will enable Chelsea FC to continue to be a preeminent digital brand," said Rajan Kohli, senior V-P and Global Head, Wipro Digital.

Wipro, however, did not disclose the deal value and tenure.

"Wipro is a leading global company delivering world-class services that put their customers at the heart of everything they do - we plan on using this partnership to truly enhance the fan experience for millions of Chelsea supporters worldwide. Wipro's expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport," said Christian Purslow, MD, Chelsea FC.

Chelsea has a significant presence and brand coverage in India, with over 50 million supporters.

Image courtesy: @ChelseaFC