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After 80 Years, Gillette Has Decided It Needs A New Ad Agency [THE BRIEF]

Laura Stampler   

After 80 Years, Gillette Has Decided It Needs A New Ad Agency [THE BRIEF]

Gillette Adrien Brody

Youtube/Gillette

A Gillette ad featuring Adrien Brody

Good morning, AdLand. Here's what you need to know today:

BBDO lost the lead assignment on Gillette after 80 years: P&G moved the account to Grey. Ad Age reports: "A person familiar with the matter pegged global agency revenue on the account at $45 million, which P&G executives declined to comment on. P&G spent $146 million last year in the U.S. alone on measured media for Gillette men's grooming products, according to Kantar Media."

KBS+ started a business school-esque fellowship program in which select employees take a variety of in-class entrepreneurial classes. Even though this provides employees with tools that will make it easier to leave the company, KBS+ thinks that it's worth it. MDC Partners' is considering expanding the program to other agencies in its network, including 72andSunny, CP+B. and Mono.

Burger King is trying to get women to want a Whopper.

It turns out that 70% of brands' Pinterest engagement comes from other people's pins rather than their own.

Yahoo's started in-stream native home page ads.

Mashable has some advice for clueless brands on social media.

Previously on Business Insider Advertising:

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