advertising
Top Stories
Advertising
Peter Kafka
Lucia Moses
Latest Stories
2 mins read
Netflix's new gaming chief shakes up the division with a hire from Epic and layoffs
Netflix's new games president, Alain Tascan, appointed Jeet Shroff in a VP role. The company also c…
Lucia Moses
2 mins read
New dating apps and social-networking startups are emerging. Read the pitch decks 6 used to raise millions of dollars.
Social networking and dating startups used these pitch decks to raise Series A and seed venture rou…
Sydney Bradley
2 mins read
Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns
Abby looks to make campaign setup easier for busy, resource-sapped business owners who aren't up on…
Lara O'Reilly
4 mins read
Why Roblox investors are shrugging off a blistering short-seller report
Roblox dropped 10% after Hindenburg accused it of inflating user numbers. But the stock rebounded, …
Lucia Moses
3 mins read
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…
Lara O'Reilly
2 mins read
Instagram has surged to a new high among US teens, new data reveals
Instagram usage is at a high among US teens, per Piper Sandler. But TikTok is still teens' favorite.
Sydney Bradley,Dan Whateley
4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
5 mins read
Inside Substack's emerging IRL event strategy as the platform expands beyond its newsletter roots
Substack's "Stacked Debates" events feature creators and foster dialogue. The platform is looking t…
Sydney Bradley
3 mins read
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…
Dan Whateley
2 mins read
Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads
PubMatic said the layoff, which affected 1% of its overall head count, was part of a plan to stream…
Lara O'Reilly
5 mins read
Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era
Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and r…
Lara O'Reilly
2 mins read
Sesame Workshop's top marketer is leaving during a critical period of transition
Sesame Workshop's chief marketer, Samantha Maltin, is leaving. Her exit follows a CEO change and ar…
Lucia Moses
4 mins read
Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.
Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…
Lucia Moses
4 mins read
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
7 mins read
Tech journalist Taylor Lorenz breaks down her Substack plans and why she's leaving legacy media for the creator economy
Tech journalist Taylor Lorenz shared why she decided to leave legacy media and go independent, and …
Amanda Perelli
2 mins read
Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy
YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiri…
Amanda Perelli
3 mins read
How Discord is laying the groundwork for ads to make as much revenue as subscriptions
The gaming-focused chat app, which once rejected advertising, now has two ad formats as it aims to …
Lara O'Reilly
3 mins read
TikTok is training its e-commerce partners on what's worked in China as it doubles down on live selling
TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream se…
Dan Whateley
3 mins read
Amazon's Wondery is launching a new toy line as it aims to build the next big franchises from podcasts
Amazon's Wondery wants to give podcasts the Hollywood treatment, starting with a "Wow in the World"…
Lucia Moses
3 mins read
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…
Shriya Bhattacharya
2 mins read
New York mag has hired a top law firm to investigate the Olivia Nuzzi-RFK Jr. relationship
New York mag has hired top media law firm Davis Wright Tremaine to investigate the Olivia Nuzzi-RFK…
Lucia Moses
2 mins read
New York mag's Olivia Nuzzi accuses her ex-fiancé of blackmail amid the RFK Jr. scandal
Olivia Nuzzi accused her ex-fiancé Ryan Lizza of blackmail and career threats in court documents. L…