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AdvertisingMass X-odus: What are the controversial changes on X that are driving users away?
- Privacy Concerns: By continuing to use X, users implicitly agree to have their data — personal photos, creative work, and more — used for AI training. Artists and creators fear their intellectual property could be exploited to develop AI tools that might one day replace human creativity.
- Legal Implications: Disputes over the new terms will be handled in t…
Lucia Moses
Lucia Moses
Latest Stories
New York Times tech workers are ending their strike
The Tech Guild went on strike November 4, the day before the presidential election, threatening to …
Lucia Moses
Indeed prepares for 2025 rollout of its new AI tool, Pathfinder, which aims to help job seekers
Indeed's AI-fueled Pathfinder tool, which will be launched in early 2025, aims to help candidates i…
Julia Hood,Tim Paradis
Warner Bros. Discovery says it will beef up ads on its Max streaming service
Warner Bros. Discovery's Max serves fewer ads per hour compared to other streaming platforms.
Lucia Moses
A decade and $22 billion later, Meta's big bet on messaging is finally starting to pay off
WhatsApp is helping Meta generate new revenue growth, and it shows how the company can benefit as u…
Sydney Bradley,Dan Whateley
Private equity giant KKR is in talks to acquire the adtech company Integral Ad Science
A take-private deal by a private equity firm like KKR could help IAS grow further without the quart…
Lara O'Reilly
Read the NYT's postelection memo urging open-minded, fair, and 'unflinching' coverage
New York Times leaders urged the newsroom to be "unflinching" but "fair" in coverage after former P…
Lucia Moses
Hollywood goes conservative as an economic shift fuels a turn toward faith and family-based shows
After playing to the coasts, Hollywood is leaning into faith-based, conservative-themed, and family…
Lucia Moses
Dozens of New York Times tech workers cross the picket line on Election Day
New York Times tech workers are striking over remote work, pay equity, and subcontracting limits.
Lucia Moses
New York Times tech workers are going on strike at the worst possible time
New York Times tech workers went on strike Monday, threatening to disrupt operations during the pre…
Lucia Moses
Netflix gaming exec reveals a new AI role after the shutdown of a buzzy games studio and layoffs
Mike Verdu, Netflix's former games chief, is now leading AI-driven game development for the streami…
Lucia Moses
Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump
X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad exp…
Lara O'Reilly
Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire
The documents, which appeared in a filing tied to a MrBeast Burger lawsuit, feature partnership and…
Dan Whateley,Sydney Bradley,L…
Gaming giant Take-Two is in talks to sell its Chartboost adtech division
Take-Two picked up Chartboost through its $12.7 billion acquisition of mobile gaming company Zynga …
Lara O'Reilly
Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.
Lucia Moses
Brian Williams' executive producer dishes on Amazon's leap into live news
Amazon is launching an election night special hosted by Brian Williams. BI interviewed the show's e…
Lucia Moses
The Bezos-Washington Post crisis is getting worse
The Washington Post's decision not to endorse a candidate in the presidential election may have cos…
Lucia Moses
The Washington Post faces staff revolt after declining to endorse a presidential candidate: 'People are furious'
The Washington Post's decision not to endorse a presidential candidate has sparked a staff backlash…
Lucia Moses
13 creator-economy startups to watch in 2024, according to top VCs
And yet, a new crop of startups is fighting to develop products that break through the noise and he…
Dan Whateley,Sydney Bradley,A…
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
One chart shows how Hollywood is losing its grip on TV and movies
LA's share of US film and TV jobs dropped to 22% in August, from about 33% around two years earlier…
Lucia Moses
Disney's CEO plan sparks speculation on what the drawn-out Bob Iger succession means
Disney said Monday it would name a new CEO in early 2026 and appointed James Gorman as board chairm…
Lucia Moses
Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
A group of French trade associations said the tool, released in iOS 18, could hit publisher ad reve…