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Lucia Moses
Lara O'Reilly
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Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire
The documents, which appeared in a filing tied to a MrBeast Burger lawsuit, feature partnership and…
Dan Whateley,Sydney Bradley,L…
Gaming giant Take-Two is in talks to sell its Chartboost adtech division
Take-Two picked up Chartboost through its $12.7 billion acquisition of mobile gaming company Zynga …
Lara O'Reilly
Dude Perfect's new Texas headquarters will also serve as a studio for YouTube creators
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed.
Lucia Moses
Brian Williams' executive producer dishes on Amazon's leap into live news
Amazon is launching an election night special hosted by Brian Williams. BI interviewed the show's e…
Lucia Moses
The Bezos-Washington Post crisis is getting worse
The Washington Post's decision not to endorse a candidate in the presidential election may have cos…
Lucia Moses
The Washington Post faces staff revolt after declining to endorse a presidential candidate: 'People are furious'
The Washington Post's decision not to endorse a presidential candidate has sparked a staff backlash…
Lucia Moses
13 creator-economy startups to watch in 2024, according to top VCs
And yet, a new crop of startups is fighting to develop products that break through the noise and he…
Dan Whateley,Sydney Bradley,A…
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
One chart shows how Hollywood is losing its grip on TV and movies
LA's share of US film and TV jobs dropped to 22% in August, from about 33% around two years earlier…
Lucia Moses
Disney's CEO plan sparks speculation on what the drawn-out Bob Iger succession means
Disney said Monday it would name a new CEO in early 2026 and appointed James Gorman as board chairm…
Lucia Moses
Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
A group of French trade associations said the tool, released in iOS 18, could hit publisher ad reve…
Lara O'Reilly
New York magazine is parting ways with Olivia Nuzzi following the revelation of her RFK Jr. relationship
New York magazine is parting ways with Olivia Nuzzi after a third-party investigation. The investig…
Lucia Moses
Netflix keeps getting sued over true-crime shows. It's thirsty for more.
Netflix continues to seek out true-crime shows despite the legal risks. "Monsters: The Lyle and Eri…
Lucia Moses
UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues
UBS's "House of Craft" campaign, which highlights artisanship, is the bank's first experiential bra…
Julia Hood
How Amazon is taking a Hollywood-style approach to its marketing
Marketing exec Amy Powell described how she's drawing on her entertainment background to market Ama…
Lucia Moses
Defector Media started with a bang. It's an uphill climb to keep growing — just like in most of digital media.
Defector Media started out with a bang, but now growth is harder to come by. It shows making a livi…
Peter Kafka
Netflix has won the streaming wars but Wall Street still has big questions about its future
Analysts break down the challenges and opportunities facing Netflix as it seeks its next growth ave…
Lucia Moses
Netflix's new gaming chief shakes up the division with a hire from Epic and layoffs
Netflix's new games president, Alain Tascan, appointed Jeet Shroff in a VP role. The company also c…
Lucia Moses
New dating apps and social-networking startups are emerging. Read the pitch decks 6 used to raise millions of dollars.
Social networking and dating startups used these pitch decks to raise Series A and seed venture rou…
Sydney Bradley
Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns
Abby looks to make campaign setup easier for busy, resource-sapped business owners who aren't up on…
Lara O'Reilly
Why Roblox investors are shrugging off a blistering short-seller report
Roblox dropped 10% after Hindenburg accused it of inflating user numbers. But the stock rebounded, …
Lucia Moses
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…