28. Kirk Watson, associate design director at Albion.

Age: 30

Watson oversees all of Albion’s design output, managing a team of four and is part of the agency's senior team.

He is the agency’s resident photographer and leads on all major client design work, including creating identities UK nationwide cab firm Addison Lee and property website Zoopla.

His colleagues say: “Since Kirk's promotion [this year to associate design director], we've seen a radical step-change in the design department; the team thrive off his positivity, thirst for fantastic work, and drive to always improve their craft.”