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AdvertisingLara O'Reilly
Lara O'Reilly
Shriya Bhattacharya
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1 min read
Gen Z founders sold their marketing agency to talent powerhouse UTA. They shared the schedules that keep them going from sunrise to midnight.
"It's my first time ever sitting inside corporate America and it's definitely an adjustment but I t…
Shriya Bhattacharya
5 mins read
DirecTV is on the warpath against Disney in a battle it says is existential for cable TV
DirecTV's Rob Thun previewed his strategy ahead of a battle with Disney about the future of the pay…
James Faris
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
2 mins read
'Call Her Daddy' star Alex Cooper could earn $125 million from her new podcast deal — but it won't be easy
The money won't come automatically. Insiders laid out the type of targets and goals she'll likely h…
Madeline Berg,Lucia Moses
1 min read
The Global Alliance for Responsible Media is 'discontinuing activities' after Elon Musk's X filed an antitrust lawsuit against it
Ad trade group the World Federation of Advertisers said the decision was "not made lightly" but tha…
Lara O'Reilly
3 mins read
An Apple ad bombed in Thailand over complaints it makes the country look dated and shabby
A 10-minute advert from Apple aimed to show how its products smooth over business travel — but has …
Mia Jankowicz
1 min read
Seeking nominations for the most influential TikTok talent managers and agents in 2024
Business Insider is compiling its fifth annual list of the most influential talent managers and age…
Shriya Bhattacharya
4 mins read
Noplace is the hottest new app on the charts. Its founder spills on how it went viral and plans to skirt becoming a 'fad.'
Noplace is the top app on the Apple App Store this week. We spoke to the founder behind the viral h…
Sydney Bradley,Alexandra Bacon
6 mins read
How YouTube became a TV powerhouse and how much ad revenue it makes
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…
Lucia Moses
2 mins read
Jeff Bezos' plan for The Washington Post is imploding
Bezos' grand plans to remake The Washington Post seem to be blowing up after the incoming newsroom …
Kieran Corcoran,Chris Johnston
1 min read
Business Insider's most innovative CMOs of 2024
They're increasingly responsible for proving growth at their companies by boosting consumer spendin…
Lara O'Reilly,Lauren Joh…
1 min read
Seeking nominations for the top VCs backing the creator economy in 2024
Business Insider is compiling its fifth annual list of the top venture capital players funding crea…
Sydney Bradley,Dan Whateley
5 mins read
Tracking how many ads I saw in a single day made me realize I don't really mind them
When my editor asked me to track all the ads I saw in a day, I wasn't sure how it would go. I saw o…
Ana Altchek
1 min read
CMO Insider
CMO Insider presents profiles, case studies, and personal perspectives to inspire and inform market…
Julia Hood
2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
3 mins read
Emotion could be a better way to measure brand value
Marketing has never had an industry standard for measuring brand value. CMOs may start turning towa…
Billee Howard
2 mins read
YouTube superstar MrBeast is breaking up with his talent manager
Night Media will no longer be the YouTuber's primary talent management agency, Semafor reported.
Marta Biino,Amanda Perelli
1 min read
Seeking nominations for rising stars in influencer talent management in the US and the UK
Please submit your nomination by Thursday, May 9, 2024 for Business Insider's list of rising stars …
Shriya Bhattacharya,Amanda Pe…
5 mins read
We're entering advertising's new era
The rise of e-commerce means an increased focus on the valuable information retailers have about th…
Dan DeFrancesco
5 mins read
The $21 billion influencer industry has gone completely off the rails
Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimin…
Katherine Tangalakis-Lippert
2 mins read
Grindr shared the HIV status of users with ad firms, lawyers say
A UK law firm has filed a class action claim against LGBTQ+ hookup app Grindr, alleging the app sha…
Joshua Zitser
1 min read
How much Amazon pays employees for Prime Video jobs
Learn what Amazon is spending for new hires as it takes on Netflix, Disney+, and others in streamin…