advertising
Top Stories
Advertising
Dan Whateley,Sydney Bradley
Amanda Perelli
Latest Stories
2 mins read
Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy
YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiri…
Amanda Perelli
3 mins read
How Discord is laying the groundwork for ads to make as much revenue as subscriptions
The gaming-focused chat app, which once rejected advertising, now has two ad formats as it aims to …
Lara O'Reilly
3 mins read
TikTok is training its e-commerce partners on what's worked in China as it doubles down on live selling
TikTok hosted its first US summit for e-commerce agency partners, where it focused on livestream se…
Dan Whateley
3 mins read
Amazon's Wondery is launching a new toy line as it aims to build the next big franchises from podcasts
Amazon's Wondery wants to give podcasts the Hollywood treatment, starting with a "Wow in the World"…
Lucia Moses
3 mins read
A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
Vivian Tu, known online as "Your Rich BFF", partners with Vox Media and wellness brand PS to launch…
Shriya Bhattacharya
2 mins read
New York mag has hired a top law firm to investigate the Olivia Nuzzi-RFK Jr. relationship
New York mag has hired top media law firm Davis Wright Tremaine to investigate the Olivia Nuzzi-RFK…
Lucia Moses
2 mins read
New York mag's Olivia Nuzzi accuses her ex-fiancé of blackmail amid the RFK Jr. scandal
Olivia Nuzzi accused her ex-fiancé Ryan Lizza of blackmail and career threats in court documents. L…
Lucia Moses,Haven Orecchio-Eg…
3 mins read
DirecTV's CEO says its Dish acquisition 'isn't so much about bullying' media giants — but it's definitely about playing hardball
DirecTV and Dish have teamed up since cord-cutting is wrecking their business — and so they can gai…
James Faris
3 mins read
Amazon is jumping into news as it closes in on a deal with Brian Williams
Brian Williams is close to a deal with Amazon to host an election-night special that could mark the…
Lucia Moses
4 mins read
Breaking up Google's ad business could 'cripple' publishers. Analysts make the case for turning it into a public-benefit corporation instead.
Arete Research analysts suggest spinning off Google's adtech as a B Corp could be a potential solut…
Lara O'Reilly
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
4 mins read
David Zaslav risked Warner Bros. Discovery's future by passing on the NBA — and the gamble might pay off
Warner Bros. Discovery likely lost the NBA, but it scored a huge win in its new deal with Charter. …
James Faris
3 mins read
The CEO of $50 billion adtech giant The Trade Desk is calling for Google to be broken up
"They have been the prosecuting attorney, the defense attorney, and the judge and the jury," of the…
Lara O'Reilly
2 mins read
Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial
The antitrust trial that could result in a breakup of Google officially opened in a Virginia federa…
Natalie Musumeci,Lara O'…
5 mins read
Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade …
Lara O'Reilly
1 min read
This leaked 2007 DoubleClick pitch deck is set to play a central role in Google's blockbuster adtech antitrust trial
Paparo confirmed the document's authenticity with two people with direct knowledge of the matter. (…
Lara O'Reilly
4 mins read
The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%
Headway's AI-driven ads and features have significantly increased user engagement and cut down prod…
Lara O'Reilly
3 mins read
How the Furrha family earns nearly $20,000 a month on Snapchat — from posting 100 times a day to cooking complicated dishes
The Furrhas started filming content for Snap in 2022 and used the money earned from social media to…
Shriya Bhattacharya
1 min read
Gen Z founders sold their marketing agency to talent powerhouse UTA. They shared the schedules that keep them going from sunrise to midnight.
"It's my first time ever sitting inside corporate America and it's definitely an adjustment but I t…
Shriya Bhattacharya
5 mins read
DirecTV is on the warpath against Disney in a battle it says is existential for cable TV
DirecTV's Rob Thun previewed his strategy ahead of a battle with Disney about the future of the pay…
James Faris
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
2 mins read
'Call Her Daddy' star Alex Cooper could earn $125 million from her new podcast deal — but it won't be easy
The money won't come automatically. Insiders laid out the type of targets and goals she'll likely h…