Today's news: The winning and losing agencies in Dentsu's massive shakeup, the people working to fix digital advertising, and Reddit buys Dubsmash.
Advertising company Dentsu is going through a massive overhaul of its agencies, and data-based media and performance marketing agencies Merkle, iProspect, Dentsu X, and Carat are emerging as the big winners.
Adtech companies are pitching workarounds to keep revenue afloat while advertisers and publishers try to sell and buy and sell ads with first-party data.
The deal will give Reddit users access to Dubsmash's editing and short-video creation tools, but Dubsmash will still maintain its own platform and brand.
The companies didn't disclose the financial terms of the deal, but a spokeswoman for Reddit told Reuters the acquisition was based on a combination of cash and stock.