Hi! Welcome to the Advertising and Media Insider newsletter. I'm Tanya Dua, a senior advertising reporter filling in for Lucia this week.
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My colleague Patrick Coffee dug into WarnerMedia this past week, unveiling details behind how AT&T, its parent company, has plans to become the biggest media company.
He got his hands on a pitch deck that shows how AT&T plans to use the combination of its entertainment brands and Xandr ad platform to become the biggest name in media while selling more services to AT&T subscribers.
Patrick also reported how WarnerMedia is starting to put the squeeze on ad agencies, with sources saying that agencies were asked to reduce their fees and agree to longer payment terms in exchange for the possibility of more work with the company.
Elsewhere, with advertising being a big part of Amazon's hiring effort, Lauren Johnson delved into the company's recruiting process, speaking to insiders about how to master the rigorous process.
Key takeaways: Candidates should memorize Amazon's 14 leadership practices and prepare to answer behavioral-based questions backed with data and examples.
And as we gear up for the Super Bowl, we've been tracking all the action. Some highlights from the Ad Bowl:
Here's the full list of Super Bowl commercials that will run this year
The 15 most iconic Super Bowl commercials of all time
Here are other great stories from media and advertising. (Not a BI Prime subscriber? You can read them all and more by subscribing here.)
Advertising
JPMorgan Chase has named the president of its co-brand credit cards business as its new CMO
Media
The 7 types of social-media influencers, from 'nano' to 'macro,' explained by a top marketing agency
Hulu's head of HR reveals the 3 teams the company will be staffing up most in 2020