- The influencer-marketing industry is projected to be worth up to $15 billion by 2022, and creators with a range of follower counts are making money from it.
- The influencer-marketing agency Viral Nation classifies influencers into seven tiers using terms like nano, micro, and macro.
- Classification methods like this help marketers and influencers determine how much content is worth for a brand campaign, and help define a social star's influence.
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Whether you are an influencer or a marketing agency, trying to determine how much a piece of content is worth for a brand campaign can be challenging in the ever-changing creator economy.
The influencer-marketing industry is projected to be worth up to $15 billion by 2022, and the ability to make money off sponsored content has opened up to creators with a range of follower counts on various platforms - from Instagram to TikTok.
While there's no single way to classify every social-media influencer, marketers use terms like nano, micro, and macro, to help define a social star's influence and determine rates.
The influencer-marketing agency Viral Nation categorizes influencers seven different ways to help understand the difference in pricing and engagement across each social-media platform.
This method of classifying influencers can be helpful in understanding who to hire given the overall goal of an influencer marketing campaign - which can be to promote a new product, convert followers into paying customers, or create brand awareness. Campaigns can be with a single influencer or up to hundreds, depending on the budget and goal.
Here are the seven tiers Viral Nation uses to categorize influencers in:
